Brand Management – Protection of Reputation and Goodwill

The creation and cultivation of your brand is one of the most important aspects of your business.

Whether your business is a company selling products or you are an athlete or an individual in the media eye, your brand management is a defining feature that sets you apart from your competition and is the way that your customers can recognise and identify with you and your products.

An effective brand strategy gives you the edge you need in today’s highly competitive markets and it is more than just your logo or name. It is also in your website, your packaging, your promotional material, the colours and shapes you use, and in the design features of your products.

At Smithfield Partners in London, we will work with you to review your intellectual property and create a brand management strategy to protect your copyright, trademarks and your unique brand and reputation.

Whether you have an established brand, are just launching your brand, are undergoing a complete rebrand or are trying to manage your brand’s media exposure, we can help you.

Efficient and Commercial Intellectual Property Advice

As well as offering sound commercial judgement and cost effective, practical advice, our office in the City means our lawyers also have the standing and aggressiveness to deal swiftly and strongly with any threats to the reputation or goodwill in your brand.

We will always work quickly to prevent damage to your reputation and to stop competitors taking advantage of the goodwill you have worked hard to create.

Our legal team in Central London has worked with major newspapers, TV groups and City institutions as well as high profile individuals from the film world and music industry, politicians and sports personalities.

We are proud to boast the expertise and robustness of a City firm whilst maintaining the approachable and practical outlook that is usually only found at smaller law firms. Contact us today and we will match you up with the lawyer who is the best fit for your business. Alternatively, you can contact one of our brand specialists directly by viewing their profile.

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